Cassie, Solange and Selita Ebanks recently taped a new multicultural ad campaign for a hair and beauty company, Carol’s Daughter. The ad is suppose to represent that the idea beauty has changed. Carol’s Daughter wanted multiracial spokes models to represent that in today’s society, when you ask a woman her race, she can’t just say one.
Selita Ebanks identifies herself as African, Jamaican, Irish and Indian , Cassie is African-American and Filipino and Solange is identified as African American and French Creole.
I see where Carol’s Daughter was trying to go with this. As Black people, we all have something else mixed up in there, whether it is African , Jamaican, Latino, or “Indian in our family”, but did they succeed in their message that America is becoming “colorless”? The three celebrities that they chose are lighter skin and don’t represent many black/mixed Americans.
So what’s missing? Where are the dark skin sista’s at? I hate to say this, but this does not make me want to go out and buy Carlo’s Daughters products. This is what happens to people when a product gets big. Other “White owed” companies being speaking in “Black owed” companies wanted them to be more appealing to other ethincities so they don’t “uncomfortable” or “ignorant”. And what do we as black people do so we stay ahead? We kneel gracefully and do it. That makes us so obedient, just as we’ve been since the cotton picking times.
Some readers may think I’ve crossed the line. However, I like to call it as I see it.
Tell me what you think.
Peace, love, and hair grease. 🙂